Under direction from assigned supervisory or management staff, performs a variety of highly responsible and specialized duties related to participating in the planning, development, organization, coordination, and implementation of marketing, outreach, and retention programs, services, operations, and activities to recruit, assist, and retain community college students; assists in the selection and distribution of promotional and marketing materials related to outreach; provides matriculation, assessment, and guidance to current and potential college students; and ensures compliance with District and College policies and applicable state and federal laws and regulations related to College functions including outreach and matriculation.
This class is distinguished from similar classifications in that positions assigned to this class are categorically funded, not financed by District funds. Positions in the Program Outreach Specialist are distinguished from the Outreach Specialist by the responsibility for serving student subgroups who may be disproportionately impacted by college practices, programs, or services.
The duties are typical for this classification. Incumbents may not perform all of
the listed duties and/or may be required to perform additional or different duties
from those set forth below to address business needs and changing business
practices. Please see Job Duties for details.
Principles and procedures used in community college outreach and matriculation programs and services.
Student recruitment and retention strategies and techniques.
Basic public information, public speaking, community relations, and marketing principles and practices.
Methods and techniques used in conducting promotional and information sessions for current and prospective students.
Paraprofessional guidance techniques used to assist students.
Operational characteristics, services, and activities of the functions, programs, and operations of the assigned program area.
Matriculation requirements and procedures at a community college.
Pertinent federal, state, and local laws, codes, and regulations including Title V matriculation requirements.
Transcript evaluation techniques.
Confidentiality requirements when dealing with personal and sensitive student information.
Principles, practices and procedures of fiscal, statistical, and administrative research and report preparation.
Statistical procedures and mathematical concepts.
Principles, practices, and procedures of business letter writing and report preparation.
Recordkeeping methods and procedures.
Principles and practices used to establish and maintain files and information retrieval systems.
Diverse academic, socioeconomic, cultural, disability, and ethnic backgrounds of community college students.
Office procedures, methods, and equipment including computers and applicable software applications such as word processing, spreadsheets, and databases.
Work organization principles and practices.
Interpersonal skills using tact, patience, and courtesy.
Principles and practices of providing training, work direction, and guidance to lower-level office staff and student workers.
English usage, grammar, spelling, punctuation, and vocabulary.
Understand the organization and operation of the assigned program area as necessary to assume assigned responsibilities.
Understand, interpret, and apply administrative and office policies and procedures as well as pertinent laws, regulations, and ordinances.
Perform responsible and difficult specialized duties involving the use of independent judgment and personal initiative.
Participate in planning, developing, organizing, coordinating, implementing, directing, and evaluating comprehensive outreach programs to attract, enroll, orient, assist, and retain community college students.
Assist in developing, implementing, and evaluating public relations and marketing goals, objectives, policies, and procedures related to outreach.
Maintain current knowledge of student outreach, enrollment, matriculation, and retention programs for a community college.
Participate in the preparation and administration of budgets for assigned program areas.
Effectively work with faculty, staff, the general public, and the community to assess and respond to their needs.
Work effectively with others to achieve common goals including student recruitment and retention.
Analyze problems, identify alternative solutions, and project consequences of proposed actions and implement recommendations.
Recruit, select, hire, train, mentor, supervise and evaluate the performance of assigned personnel.
Collect, compile, and analyze detailed data related to assigned functions.
Prepare oral and written reports and recommendations.
Perform responsible and difficult programmatic and administrative duties involving the use of independent judgment and personal initiative.
Respond to requests and inquiries from students, staff, and the public including regarding the interpretation of matriculation procedures and policies; effectively present information in person or on the telephone to students, staff, or the public.
Implement and maintain filing and record-keeping systems.
Maintain the security of confidential materials.
Independently compose and prepare correspondence and memoranda.
Plan and organize work to meet schedules and changing deadlines.
Establish goals and timetables to meet program needs.
Work within the policies, functions, and requirements of area of assignment.
Operate office equipment including computers and supporting word processing, spreadsheet, and database applications.
Adapt to changing technologies and learn functionality of new equipment and systems.
Use correct English usage, grammar, spelling, punctuation, and vocabulary.
Demonstrate interpersonal skills while using tact, patience and courtesy.
Work with and exhibit sensitivity to and understanding of the varied racial, ethnic, cultural, sexual orientation, academic, socio-economic, and disabled populations of community college students.
Communicate clearly and concisely, both orally and in writing.
Establish and maintain effective working relationships with those contacted in the course of work.
Education and Experience Guidelines:
Any combination of education and experience that would likely provide the required knowledge and abilities is qualifying.
Equivalent of Bachelor’s degree from an accredited college or university with major course work in social sciences, liberal studies, communications, education, counseling, or a closely related field.
Five years of increasingly responsible administrative and programmatic experience including three years of responsible matriculation, outreach, or other directly related work experience, preferably in an institution of higher education, including experience in a lead or supervisory capacity.